Helvetica & Typography

    Starting a new unit about typography, we watched a film in class about the typeface Helvetica, and how it came to and what it w as used for.
    Helvetica was firstly developed during the year of 1957 by a swiss typeface designer named Max Miedinger along with Eduard Hoffmann. Helvetica soon become the most widely used sans-serif typefaces, as it was seen as very formal and direct. Helvetica was also seen as well cut and plain, which meant it could be used for many different things and would fit in with everything. Many companies use Helvetica for advertisement, as it will grab your attentions since its so direct. And with its many weights and sizes, it has great clarity. Not only is Helvetica used in advertisements, but also for many other things. For example, all the signs along the streets, such at stop signs, labels for stores and just directions are mostly all in Helvetica. Although it may not be recognized now, Helvetica is seen throughout our whole lives, we just don't take time to recognize it.
    Typography:  Study of the design of typefaces, and the way which the type is laid out on a page to best the desired visual and effect to best convey the meaning of the reading matter. (BusinessDictionary.com)
   Typography, like Helvetica is highly used in all sorts of advertisements, posters, and others through out everyday life.